What is the Purpose of the Company Boilerplate?

Saves time: Every press release requires an about section. Having a polished and proven boilerplate text ready saves you tons of time when you’re drafting a new release.

SEO: The boilerplate text is repeated across all your press releases which are subsequently published by hundreds of sites. Adding your target keywords in the text ensures that your business name gets associated with said keywords. Think of it as an example of an author trust signal – Google will start associating your business’ name with a keyword if it sees the two placed together consistently. You can also add keyword-rich links in the boilerplate for added SEO benefits.
CTAs: You can add targeted CTAs in your boilerplate and direct all traffic to a relevant page. For example, here is Amtrak’s press release with a link to its blog and social media profiles:

Easier searchability: Journalists researching your business can search for your boilerplate text and find all press releases from your company. Alternatively, adding relevant keywords to the press release ensures that journalists can find your release when searching through a press release database.

	[dead] What is the Purpose of the Company Boilerplate?
	2 points by joe on May 22, 2021 \| hide \| past \| web \| favorite